The DakLak September 2nd Import-Export Company Limited (Simexco DakLak) highlights the UK as a strategic market for its specialty coffee, exporting 20-30 containers annually. Specialty coffee, which commands prices 3-4 times higher than regular coffee, adds significant value but comes with higher production costs.

Simexco DakLak leverages direct exports to roasters, bypassing domestic traders for a competitive edge. It was among the pioneers in adopting EU Deforestation Regulation (EUDR) standards for coffee growing zones, securing contracts for EUDR-qualified coffee exports.

The Việt Nam Coffee Association emphasizes the importance of specialty coffee in boosting global recognition. By 2030, specialty coffee is expected to cover 3% of Việt Nam's coffee-growing area, producing 11,000 tonnes annually.