Pakistan’s rice exports face significant challenges in 2024-25 as India re-enters the market with competitive pricing after lifting its rice export ban in late 2024. Pakistan’s production is forecasted at 9.5 million mt, and exports are expected to decline by 11.48%, reaching 5.8 million mt, according to the USDA.

India’s aggressive pricing, including a minimum export price of $490/mt, is drawing price-sensitive buyers in Africa and the Middle East back to Indian rice. This poses a direct threat to Pakistan's market share, particularly in traditional markets like Benin and the EU.

Experts emphasize that Pakistan’s exporters need to prioritize maintaining market relationships and explore alternative strategies to sustain exports in the face of rising competition. Strengthening trade partnerships and exploring niche markets may provide some relief.