German coffee trading giant Neumann Kaffee Gruppe (NKG) has officially entered the Chinese market, opening a new subsidiary in Shanghai to meet surging coffee demand. Along with a cupping lab for quality control, NKG has established warehouses and distribution centers in Kunshan and Yangshan to ensure efficient supply.

China’s coffee consumption has been growing at double-digit rates, driven by young professionals increasingly favoring coffee over traditional tea. The coffee shop scene is also booming, with a 50% increase in outlets last year. Notably, Chinese imports of coffee from Brazil grew by 180% in the same period. This expansion reflects NKG’s ambition to capitalize on Asia’s fastest-growing coffee market!